Coffee

A bean by any other name would still be a bean. What I mean is, a green Colombian coffee bean looks pretty much like a Kenyan or a Guatemalan. Depending on if it was washed or dry processed, green beans look a lot alike. Put one in your mouth and their will be no discernable taste difference, and definitely no resemblance to your morning brew so what's the big deal?

One Way Valve

We use the one way-way valve system to help protect the freshness of our product. When coffee is roasted, it naturally emits CO2 which is heavier than O2. As the coffee emits more Co2, it pushes the O2 out the one-way valve to store it in its own environment. Just like any other food product, if you slow or stop the oxygenation of the food and it will last a longer time. We have taste tested this for several years now and we are comfortable that the taste is still great many months out (say 4 to 5), some companies are saying years. It does work well, but it can't perform miracles.

Storage

It is best to store your coffee in a cool dark place. Do not refrigerate or freeze it. Once the coffee package has been opened, it is wise to transfer it to a clean air tight container. Try not to use plastic or any container that may harbor odors within it or the lid. Your coffee will absorb it and give it back to you when you brew it.